Retainers Open — Limited Spots Left
Marketing
Strategy
for
Restaurants
I take brands from “nice idea” to “why didn’t we do this sooner?” — with smart strategy, killer visuals, and zero agency chaos.
Trusted by Leaders
Hola!
I help restaurants and experience brands grow through smart marketing campaign strategy, social media videos, and digital branding.
I help restaurants and experience brands grow through smart marketing campaign strategy, social media videos, and digital branding.
I help restaurants and experience brands grow through smart marketing campaign strategy, social media videos, and digital branding.
AI & Web
AI & Web
Graphic Design
Graphic Design
Videos
Videos
Photos
Photos
Research
Research
Social Media
Social Media
Our Process, Explained
Here's how it works
1
Connect
We talk about your goals and what kind of content your business needs.
1
Connect
We talk about your goals and what kind of content your business needs.
1
Connect
We talk about your goals and what kind of content your business needs.
2
Create
I handle your photos, videos, branding, and social media content for the month.
2
Create
I handle your photos, videos, branding, and social media content for the month.
2
Create
I handle your photos, videos, branding, and social media content for the month.
3
Grow
We post, promote, and track results to keep your brand growing.
3
Grow
We post, promote, and track results to keep your brand growing.
3
Grow
We post, promote, and track results to keep your brand growing.
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
My Projects
Pushing boundaries since 2018
I’m AJ D’Andrea, a marketing strategist that restaurants call when they’re tired of doing “just okay” online. I don’t just make content that looks good, I understand how the business actually works. I’ve stepped in as an interim GM, built front-end systems, managed teams, and even hosted full-scale music events. That’s why my marketing lands — because it’s built on real operations, real experience, and real numbers, not guesses.
I split my time between Miami and Chicago, which gives me two completely different food cultures to pull ideas from. When I’m not working, I’m eating my way through new spots, watching how people react to menus, music, lighting, service, and energy. I take inspiration from anywhere something feels alive — street food, architecture, old menus, even random conversations.
At the end of the day, I’m obsessed with helping places stand out, not blend in. No BS. Just strategy, storytelling that sticks, and design that makes people stop and say, “okay, who did that?”
Pricing
Custom Prices, Zero Limits
Custom Prices, Zero Limits
Custom Prices, Zero Limits
Monthly
Custom
$2,000
/mo
Booking Open — only 2 Spots Left
Business Ignite
Social Media Management
One Content (Photo/Videos) Shoot a Month
Digital Branding
Market Research
Marketing Campaign Development
AI-Enhanced Marketing Alerts
Helena Moreau
Creative Director at Studio Novo
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
Monthly
Custom
$2,000
/mo
Booking Open — only 2 Spots Left
Business Ignite
Social Media Management
One Content (Photo/Videos) Shoot a Month
Digital Branding
Market Research
Marketing Campaign Development
AI-Enhanced Marketing Alerts
Helena Moreau
Creative Director at Studio Novo
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
Monthly
Custom
$2,000
/mo
Booking Open — only 2 Spots Left
Business Ignite
Social Media Management
One Content (Photo/Videos) Shoot a Month
Digital Branding
Market Research
Marketing Campaign Development
AI-Enhanced Marketing Alerts
Helena Moreau
Creative Director at Studio Novo
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
FAQ
Your Questions, Answered
Have more questions? Book a free discovery call
What makes you different from a social media manager?
A social media manager posts content. I build the strategy, direct the brand, and create the story that makes the content matter. I’m not here to run a page — I’m here to shape perception and drive revenue.
What does working with you actually look like?
Simple: we talk, I diagnose the gaps, I build the plan, and then we make it real. I’m hands-on with direction, selective with execution, and I don’t disappear after sending a folder. If I’m in, I’m in — your brand becomes my responsibility, not just another client file.
Do you only work with restaurants?
Restaurants are my main world, but I work with any brand built around experience. If people walk in, interact, feel something, or remember it later — that’s my lane.
What kind of results do you get?
I don’t measure success by “likes” — I care about butts in seats, repeat customers, and brands people talk about when they’re not on their phones. My work has helped restaurants open second locations, sell out events, and turn dead weekdays into revenue days.
Are you an agency?
Nope. Agencies sell layers. I sell outcomes. You work directly with me — no interns running your brand, no copy-paste strategy. If extra help is needed, I bring the right people in, not the cheapest ones.
What’s your creative process like?
I keep it simple. One month. One shoot. One clear plan.
I start by auditing your brand and accounts.
What’s working, what’s not, what needs to be fixed, and what we can improve fast.
We choose the main campaign for the month.
Could be a new menu item, a seasonal offer, a redesign, a discount, an experience, or something that gives people a real reason to show up.
We build the 30-day content plan around that campaign.
Themes, hooks, promos, what we’re posting, and what the goal is.
We prep everything before shoot day.
Shot list, scripts, props, staff, food, signs, branding materials — everything ready so shoot day is smooth.
One shoot day per month.
We film all the reels, photos, and content we need in one session, so you’re set for the whole month.
I handle the editing, captions, and scheduling.
Clean visuals, scroll-stopping hooks, formatted captions, hashtags, everything done for you.
We post, track, and adjust.
We watch what works — views, saves, clicks, sales — and use that data to make the next month hit harder.
What makes you different from a social media manager?
A social media manager posts content. I build the strategy, direct the brand, and create the story that makes the content matter. I’m not here to run a page — I’m here to shape perception and drive revenue.
What does working with you actually look like?
Simple: we talk, I diagnose the gaps, I build the plan, and then we make it real. I’m hands-on with direction, selective with execution, and I don’t disappear after sending a folder. If I’m in, I’m in — your brand becomes my responsibility, not just another client file.
Do you only work with restaurants?
Restaurants are my main world, but I work with any brand built around experience. If people walk in, interact, feel something, or remember it later — that’s my lane.
What kind of results do you get?
I don’t measure success by “likes” — I care about butts in seats, repeat customers, and brands people talk about when they’re not on their phones. My work has helped restaurants open second locations, sell out events, and turn dead weekdays into revenue days.
Are you an agency?
Nope. Agencies sell layers. I sell outcomes. You work directly with me — no interns running your brand, no copy-paste strategy. If extra help is needed, I bring the right people in, not the cheapest ones.
What’s your creative process like?
I keep it simple. One month. One shoot. One clear plan.
I start by auditing your brand and accounts.
What’s working, what’s not, what needs to be fixed, and what we can improve fast.
We choose the main campaign for the month.
Could be a new menu item, a seasonal offer, a redesign, a discount, an experience, or something that gives people a real reason to show up.
We build the 30-day content plan around that campaign.
Themes, hooks, promos, what we’re posting, and what the goal is.
We prep everything before shoot day.
Shot list, scripts, props, staff, food, signs, branding materials — everything ready so shoot day is smooth.
One shoot day per month.
We film all the reels, photos, and content we need in one session, so you’re set for the whole month.
I handle the editing, captions, and scheduling.
Clean visuals, scroll-stopping hooks, formatted captions, hashtags, everything done for you.
We post, track, and adjust.
We watch what works — views, saves, clicks, sales — and use that data to make the next month hit harder.
What makes you different from a social media manager?
A social media manager posts content. I build the strategy, direct the brand, and create the story that makes the content matter. I’m not here to run a page — I’m here to shape perception and drive revenue.
What does working with you actually look like?
Simple: we talk, I diagnose the gaps, I build the plan, and then we make it real. I’m hands-on with direction, selective with execution, and I don’t disappear after sending a folder. If I’m in, I’m in — your brand becomes my responsibility, not just another client file.
Do you only work with restaurants?
Restaurants are my main world, but I work with any brand built around experience. If people walk in, interact, feel something, or remember it later — that’s my lane.
What kind of results do you get?
I don’t measure success by “likes” — I care about butts in seats, repeat customers, and brands people talk about when they’re not on their phones. My work has helped restaurants open second locations, sell out events, and turn dead weekdays into revenue days.
Are you an agency?
Nope. Agencies sell layers. I sell outcomes. You work directly with me — no interns running your brand, no copy-paste strategy. If extra help is needed, I bring the right people in, not the cheapest ones.
What’s your creative process like?
I keep it simple. One month. One shoot. One clear plan.
I start by auditing your brand and accounts.
What’s working, what’s not, what needs to be fixed, and what we can improve fast.
We choose the main campaign for the month.
Could be a new menu item, a seasonal offer, a redesign, a discount, an experience, or something that gives people a real reason to show up.
We build the 30-day content plan around that campaign.
Themes, hooks, promos, what we’re posting, and what the goal is.
We prep everything before shoot day.
Shot list, scripts, props, staff, food, signs, branding materials — everything ready so shoot day is smooth.
One shoot day per month.
We film all the reels, photos, and content we need in one session, so you’re set for the whole month.
I handle the editing, captions, and scheduling.
Clean visuals, scroll-stopping hooks, formatted captions, hashtags, everything done for you.
We post, track, and adjust.
We watch what works — views, saves, clicks, sales — and use that data to make the next month hit harder.