The Toughest Part About Finding Leads

The toughest part about marketing isn’t strategy.

It’s not content.

It’s not even execution.

Simply put, the hardest part is finding leads who actually want to listen.

Everyone loves to say “your network is your net worth,” but nobody talks about the awkward middle part. The emails that don’t get opened. The DMs that go unread. The calls that never happen. You can have the best ideas in the world, but if you can’t get in front of someone who’s ready to hear them, it all feels invisible.

What most people don’t realize is that lead generation is part of the sales pitch. Every follow-up, every introduction, every conversation is you earning attention before you ever earn trust. And yes, that part can be exhausting, especially when you’re doing everything right and still hearing silence.

The good news is you’re not broken. This is normal. A lot of people go through it. The solution isn’t a secret funnel or a magic script. It’s simple. Meet people. Show up. Be human. Conversations beat algorithms every time.

Keep your head up. The right ears are out there. You just haven’t shaken hands with them yet.