Urban Kitchen

The Challenge

Urban Kitchen had professional photos and a polished look, but their social media wasn't translating into business results. When I started in August 2024, they had the aesthetics but lacked the strategy to turn online presence into foot traffic. Their content looked good but didn't engage—no deals driving urgency, no storytelling giving people a reason to visit, and no system connecting their digital presence to actual sales. They needed more than pretty pictures. They needed a partner who could build a complete digital ecosystem that drove revenue, not just likes.

My Strategy

I brought in a full-service approach. We kept the professional look but added strategy behind it—content that told stories, not just showcased dishes. I built a system with a partner who managed a paid ad campaigns targeting their ideal customers, redesigned their website to convert visitors into diners, and implemented a comprehensive digital menu system. I created and launched exclusive deals that gave people a reason to act now, not later. Every piece of content was designed with one goal: get customers through the door. I shot additional authentic content to complement their professional photography, giving them a mix of polished and real that resonated with their audience.

The Results

Since August 2024, Urban Kitchen's content has been seen by over 1 million people, their paid ads consistently drive reservations, and their new digital infrastructure streamlined operations while improving customer experience. The exclusive deals I launched created urgency and drove measurable spikes in traffic. Their website now converts visitors into paying customers. What started as social media management evolved into a complete digital partnership—ads, website, menus, content strategy, and deal creation. Urban Kitchen now has a system that works together to fill tables every night. That's what full-service restaurant marketing looks like.