The full rant.
You pressed the button, so here's the whole story. How a kid from an IT family ended up doing marketing for a living and arguing with the internet for fun.
The IT family kid
My family is an IT family, so I was building my first website at 8 years old. Yeah, I went outside sometimes. But everybody in the family quickly knew I loved being around computers. Nobody asked me to build anything. Honestly, that should have been the first sign.
Dragged in by a camera
I was making music back then, so I picked up a camera to shoot my own music videos. A company saw them and said hey, we like what you're doing, come make videos for us. That was the whole interview.
Then they found out I could build websites too, and just like that I was a marketer. I didn't choose marketing. Marketing recruited me.
The studio years
COVID hit and I did the logical thing: opened a music studio. I used the same marketing principles I was selling everyone else to build it up myself. Then an events company grew right out of the studio, and I started helping other events companies too.
Graphics, websites, video, photo. If it needed making, I made it.
The hard chapter
My business partner and I made the rough call to close the studio and focus on what was next. Closing a business is never easy, no matter what the reason is. But it was time to take everything to the next level.
So I went full swing into marketing.
The restaurant era
I went all in on restaurant and hospitality marketing and it completely blew up. Almost three years in that world. 150M+ views generated, seven figures in traceable client revenue, and published three times as a marketing spokesperson.
This is where I made my name.
Full circle
I'm back in the studio game, this time as the marketing side of a partnership. Two groups: a production studio and an events group. They run the day to day, I run the marketing, and the combination just works.
And here's the part that matters. I don't just market for companies. I market for myself. I put my money where my mouth is, so everything I sell you is something I already run on my own stuff first.
And then there's the ranting.
If you've ever seen a guy online going off about culture and sports like his rent depended on it, congratulations. You've met the GROAT. Greatest Ranter of All Time. Self proclaimed. Undefeated. Taking all challengers. Record intact, mostly because I'm the one keeping score.
Why does a marketing specialist do that? Because marketing isn't just what you do to advertise yourself. Sometimes you have to actually put yourself out there. So I do. Daily. I have strong opinions about things that do not affect me in any way, and I deliver them with my whole chest.
And why rants instead of marketing content? Easy. Nobody cares about marketing content. People love a good cultural take, and every one of mine points right back at what I do for a living. Culture first, sports second, volume always up. Come watch, it's free.
@curatedbyajdAnd hey, I'm not strictly business.
If you ever want to connect one to one, especially if you're in a networking group like BNI, I'm in. Some good food and drinks and a real conversation go a long way.
Life is good.
Still here? Respect. There's one more thing you should see.