About me
The full rant.
You pressed the button, so here's the whole story. How a kid from an IT family ended up doing marketing for a living and arguing with the internet for fun.
Age 8
The IT family kid
My family is an IT family, so I was building my first website at 8 years old. Yeah, I went outside sometimes. But everybody in the family quickly knew I loved being around computers. Nobody asked me to build anything. Honestly, that should have been the first sign.
Age 18
Dragged in by a camera
I was making music back then, so I picked up a camera to shoot my own music videos. A company saw them and said hey, we like what you're doing, come make videos for us. That was the whole interview.
Then they found out I could build websites too, and just like that I was a marketer. I didn't choose marketing. Marketing recruited me.
2020
The studio years
COVID hit and I did the logical thing: opened a music studio. I used the same marketing principles I was selling everyone else to build it up myself. Then an events company grew right out of the studio, and I started helping other events companies too.
Graphics, websites, video, photo. If it needed making, I made it.
2023
The hard chapter
My business partner and I made the rough call to close the studio and focus on what was next. Closing a business is never easy, no matter what the reason is. But it was time to take everything to the next level.
So I went full swing into marketing.
2023 to now
The restaurant era
I went all in on restaurant and hospitality marketing and it completely blew up. Almost three years in that world. 150M+ views generated, seven figures in traceable client revenue, and published three times as a marketing spokesperson.
This is where I made my name.
Now
Full circle
I'm back in the studio game as the marketing side of a partnership, and I'm part of a team that hosts live events in Chicago and Miami. I run the marketing on both sides, and the combination just works.
And here's the part that matters. I don't just market for companies. I market for myself. I put my money where my mouth is. Everything I sell you is something I already run on my own businesses first.
The other side of me
I rant about the world I work in.
Food, nightlife, small business and the culture around all of it. That's my world, and I have opinions about it. Loud ones.
Why does a marketing specialist rant online? Because the best marketing isn't an ad. It's a point of view. People don't follow businesses. They follow people who make them feel something.
So I talk about how places make people feel. Why one spot is packed on a Tuesday while the place next door sits empty. What a menu, a playlist or a host stand says about a business before anyone orders. That's culture, and culture is what I sell.
If you ever want to connect one to one, especially if you're in a networking group like BNI, I'm in. Good food, good drinks and a real conversation go a long way.
Life is good.Still here? Respect.
There's one more thing you should see.
The businesses where my own money rides on my own marketing.