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Ta Canijo: Digital menus, a branded app, rewards and weekly content across all 12 locations.
Taco trucks · 12 locations · Chicagoland

The marketing team they never had time to build.

A 12 location taco truck brand and a client for 4 years. I run their marketing like I am on the team.

MarketingFlowFractional CMODigital menusBranded app
1The problem

They were busy running twelve locations. There was no marketing system, just posts and menus handled whenever someone had a spare minute.

2What I did

Installed a full marketing system and stepped in as their fractional CMO. Digital menus at every location, a branded app with rewards and gift cards, review reports and content every week.

3The result

Every location looks and sounds like one brand, menus change everywhere at once, and the owners stay focused on the food.

Ta Canijo detail

What I built

  • Digital menus at every location
  • Branded app on Apple and Google Play
  • Rewards with points on every dollar
  • Gift cards built into the app
  • Review reports for all 12 locations
  • Content shot, edited and posted